Vul. Hrabovskoho – former poster billboard ID: 1908

An advertising poster billboard on the wall of the St. Lazarus Monastery fence (present-day vul. P. Hrabovskoho) belonging to M. Herenyk's poster placement establishment (the office was located at ul. Berka Joselowicza 22, now vul. M. Balabana).

Story

Regarding Reference No. III 8986/38, a resolution by M. Helm Pirgo, engineer and head of the Lviv City Building Supervision Department, dated July 2, 1938. On the reverse side, a diagram with a photograph was approved on July 4, 1938: a billboard measuring 7 by 3.3 meters on the fence of the St. Lazarus Monastery. The site plan is dated July 4, 1938. On the billboard, situated between an advertisement for Lviv beer and an announcement for the regional aviation exhibition, is a poster in Ukrainian: "The Great Youth Festival".

Casino Cinema –– "They Gave Him a Gun", 1937 (Pol. "Po wielkiej wojnie") starring Spencer Tracy.

Palace Cinema –– the French screen adaptation of the operetta "La chaste Suzanne", 1937 (Pol. "Cnotliwa Zuzanna").

Marysieńka Cinema –– two films, "Without Orders" (Pol. "Bez роzkazu") and "Under a False Name" (Pol. "Pod cudzym nazwiskiem"); ticket price: 49 gr.

Palas Cinema –– the French drama "La Grande Illusion", 1937 (Pol. "Towarzysze broni"), by Jean Renoir, son of the famous painter, starring Jean Gabin.

Chymera –– the German film "Die gelbe Flagge", 1937 (Pol. "Pod żółtą flagą") directed by Gerhard Lamprecht, starring Hans Albers and Olga Chekhova.

At the Stylowy cinema-cabaret: the historical drama "Fire Over England" 1937 (Pol. "Wyspa w płomieniach").

Muza Cinema –– "Broadway Melody" (1938).

Grażyna Cinema –– likely "Die Marquise von Pompadour", 1931, directed by Willi Wolff, or "Die Pompadour", 1935, directed by Willy Schmidt-Gentner and "Little Women".

Casino Cinema –– "Hi, Nellie!", 1934, USA, starring Paul Muni.

Bałtyk –– the screen adaptation of Pola Gojawiczyńska's novella "Dziewczęta z Nowolipek", 1937.

Also announced is the American film "Escapade", 1935 (Pol. "Maskarada") with Luise Rainer and William Powell.

The photograph depicts a fragment of a Lviv newspaper kiosk typical of the late 1930s: a wooden structure with a three-pitched roof and wooden panels that were raised at night to protect the display windows.

Sources